Books & Print Sandbox: industry insight

Five key insights for publishers, brands, writers, editors and anyone interested in the future of publishing

To mark REACT's support for Media Futures' conference' Publish! New Adventures in Innovation' in September 2013, REACT commissioned a piece of writing to capture what we learned from our R&D. 

This insight paper, written by Sandbox Business Advisor Mark Leaver, draws together knowledge and learning from the Books & Print Sandbox projects, offering five key insights for publishers, brands, writers, editors and anyone interested in the future of publishing. The Publishing sector is undergoing seismic changes, with digital technologies fundamentally altering supply chain processes, from production through distribution to marketing and sales. But within those challenges this transformation is also generating commercial, and creative, opportunity. 

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