WTF Boron

I had a twinge of concern listening to myself as I made the pitch on Monday - we're making a project about the most boring chemical element and a polemic against the tyranny of excellence? WTF?! This week I've been reflecting on Monday and plotting the course ahead. Perhaps a good tagline for Boron Mon Amour (and my absent tweet from the presentation) could be 'An investigation into WTF'.

A picture of photogenic boron - WTF?

It's not so easy to surprise people on the web these days. We already feel like we've seen everything it can throw at us, and it's easy to forget that we're really still at the start of the process of feeling our way into into the incredible possibilities it affords us to tell stories. It must be similar to what the early pioneers of cinema felt when they began to wonder if perhaps there were other possibilities beyond filming everything as if it was a stage play. I'd love 'Boron Mon Amour' to create a tiny bit of joyous WTF and make people sit up a bit in front of their computer upon discovering something different in some small way.

Monday was all about questions and I'm happy that day brought just enough answers to get us through the next few weeks while leaving many others unanswered and full of possibility. This week we've been drawing up schedules and deadlines for the next few weeks and putting the frameworks in place to manage the collaboration. At the same time I've been doing my 'day job' with shoots in Birmingham, Nottingham and Sheffield. I can barely keep my eyes open this evening.