Colour me beautiful: new strategic fund projects join the REACT cohort

We're pleased to announced four exciting new collaborations funded by REACT!

Outside of REACT's Sandbox funding, we have also run a couple of rounds of a more open funding process, which we call the strategic fund. Designed to either support collaborations to take their first steps or to fund the development of a proto-type, the strategic fund allows us to work outside of our chosen themes and over longer time scales.

From new ways of building communities around cultural content, to propositions which explore colour trends, synchronised media and photography, this strategic fund cohort spans a huge breadth of subject area and potential business type. We hope you will check back on their progress over the next six months and watch how they develop.

We will also be re-developing the stragic fund over the next few months for re-launch over the summer. Make sure you are signed up to the mailing list to stay in touch.

Strategic Fund Project Awards

In the Shadow of Things

This collaboration will work with the intensely personal work produced by photographer Léonie Hampton in her project In the Shadow of Things. This project, for which Léonie was nominated for the Deutsche Boerse Prize 2012, documents Léonie's mother’s obsessive-compulsive disorder. Peter Metelerkamp, (University of Bristol) and Victoria Forrest (Cluster Publishing Ltd) will investigate immersive ways to explore and represent this multimedia archive via a photographic app/book. The archive includes photographs, films, animations, objects from the home, hand-written lists, maps, archive family videos, and recordings of family conversations.


Artvaark transforms a printed arts-listings programme into a community-driven digital platform that combines personalised content and community participation in a way that brings arts organisations and their communities closer together. In this collaboration, Glyn Mottershead (Cardiff University) and Brian Healy, from Tincan Ltd – working with Chapter Cardiff - will produce a platform to incentivise user engagement digitally, and investigate the sustainability of an on-demand option for print programmes.

Strategic Fund Pump Priming Awards

Visualising Colour Trends

How might people tell stories with colour, reimagine their photographs and create bespoke, personal printed artifacts using any collection of images? In this project, print experts Dr Paul Laidler (UWE) and Arthur Buxton will explore the field of colour trend visualization. The collaboration will investigate target audiences and scope the development of easy-to-use software to engage users with the world around them through colour.

The Nth Screen

What happens when we reimagine film for groups? By turning a group of mobile phones and tablet computers into a set of co-ordinated screens for watching multi-segment films, Charlotte Crofts (UWE) and Tim Kindberg (Matter 2 Media Ltd) will explore how film viewing becomes social and communal, building upon the desire to be together, whether in public, at the dining table or in front of the TV.

You can find out more about all of our Strategic Fund collaborations here.